I started Birch Creative because I kept seeing the same problem from two different angles.

As a UX researcher, I watched product teams struggle to understand what their customers actually needed. And separately, I watched companies invest in content that never went anywhere — not because the writing was bad, but because nobody built it around how people actually search.

Those two things are more connected than most people realize. The same instincts that help you understand your users help you understand how they search. That's the gap I close, combining research and SEO strategy to build content that reaches the right people at the right moment.

I work with small SaaS companies, startups, and service businesses that are ready to stop guessing and start growing.